The “digital” in digital transformation is just the catalyst, not the outcome. True transformation happens when people change the way they work, think, and deliver value. Yet this is where most organizations stumble.
Too often, companies pour resources into new systems and platforms, assuming that technology alone will drive change. It doesn’t. Without employee adoption, even the best tools fall flat, and so do the outcomes.
Change management is the bridge between intent and impact. It’s the discipline that moves people from old habits to new ways of working, aligns behavior with strategy, and builds lasting organizational muscle.
