This CFO.com article addresses the shifting role of CFOs and their Finance teams involvement in the development of sales revenue forecasts. Specific themes include the challenges with traditional methods used for creating sales revenue forecasts, machine learning, predictive planning & analytics, and big data to improve the quality and accuracy of sales revenue forecasts.

Peloton Vice President Philip Peck, who has over 30 years of FP&A knowledge and experience, was interviewed and featured in this article highlighting the benefits of embracing today’s leading-edge technologies and leveraging analytics to better understand the drivers and data underlying a business’s financial performance.

The era of hype and aspiration for what new technologies and big data can achieve is ending; it’s now the era of putting in place legitimate execution plans. Click here to read the full article.