Sales Forecasting in PharmaceuticalsArticle

Pharmaceutical companies have always faced unique challenges in forecasting due to high development costs, a complex regulatory environment, and shifting consumer trends. In addition to these industry specific factors, pharmaceutical organizations also struggle with their ability to access high-quality financial data and the reliance on fragmented Excel spreadsheets.

Download the full APQC article to get a detailed look at how Cloud computing offers a clear path toward improving the ability to integrate financial data across the enterprise and enhance sales forecasting capabilities leveraging purpose-built revenue planning models.

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